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The Art of the Data War, with Umran Rafi

Published Fri 26 Apr 2019

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Failure to leverage data insights can mean the extinction of any business, large or small – a battle for survival comparable to war.

Umran Rafi, head of digital data at Santander, thinks businesses should seek guidance from ancient military strategist Sun Tzu’s classic ‘The Art of War’ to ensure victory.

Strategy, tactics, direction, common vision, front line delivery – how do we tie this all together? Catch our interview with Umran at Big Data World.


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