First Singapore Apple store muscles out local gym
Tue 27 Oct 2015
Singapore, 27th Oct – On Monday members of a Singapore fitness club were informed of their imminent eviction from a prime location at the Knightsbridge Mall in Singapore in order to make way for the first Apple store in Singapore.
The gym, one of two in Singapore owned by the Hong Kong-based Pure Group, occupies 15,000 square feet of prime retail space in the prestigious mall, fronted with the kind of glass facia that Apple favours in its retail outlets. The new Apple store will rub shoulders with similarly high-end neighbours such as Tommy Hilfiger, Abercrombie & Fitch, Brooks Brothers and a branch of the CIMB bank.
Two email messages were sent to members of Pure Fitness yesterday, and the mails hold some indication that other current tenants may also be surrendering space to Apple, according to the Straits Times.
One of the emails from the management of the Pure Fitness gym said: ‘The reason for closing the gym is that we were given formal notification only recently that we need to hand back our Knightsbridge space.’
Apple Stores came into a controversial light in August, when visitors to outlets including San Francisco, Berkeley and Palo Alto had to run a series of well-behaved gauntlets from placard-holders protesting Apple’s ‘unfair wages’ and benefits shortfalls in Northern California.
Apple is currently on a charm offensive to China, little as it may have saved for nearby Singapore. Last Thursday Apple’s CEO Tim Cook announced that the tech giant plans to open 25 retail stores in China by 2017, before meeting with Facebook founder Mark Zuckerberg and other global business leaders and innovators at the Tsinghua University in Beijing, where he is a member of the School of Economics and Management’s advisory council.
“We’re investing like crazy in the market,” Cook declared in a recent fourth-quarter earnings call. “When I look at China, I see an enormous market where there are more people graduating into the middle class than any nation on Earth in history.”