Thermaltake under fire for plagiarising competitor designs
Fri 5 Jun 2015
Popular PC hardware and chassis maker Thermaltake has been accused of allegedly copying the designs of rival such as CaseLabs.
Exhibiting alongside competitors at Computex 2015, Kevin Keating vice president at CaseLabs publicly attacked Thermaltake for imitating its products.
“For those who know me, you know I am not a person to create drama. Nor am I a person to be dishonest, or try to slander someone out of spite. With that being said I can no longer hold my tongue,” said Keating in a statement.
“Thermaltake has just announced their ‘new’ case line last night, the ‘new TT premium line W series extreme chassis’. It is more than evident this is a stolen concept. Not only did [they] clone our Mercury line, with [their] Core line, but now they have stolen our MAGNUM and Merlin designs as well.”
The statement continues to explain a series of events leading to Thermaltake ripping off CaseLabs designs.
Keating concluded his tirade: “Thermaltake, you disgust me […] There have been some AMAZGING [sic] things to happen to the enthusiast market, and it’s better for everyone. Copying people’s existing concepts and calling them your own stifles innovation and hurts the industry with dull already done designs.
“We are a small family-owned […] business who makes its products in the USA with pride. Anyone can steal designs and have them made overseas for much much less. So do something with your own creativity and concepts or do nothing at all.”
This is not the first time the company has been under fire for supposed plagiarism from other brands such as Corsair and Fractal Design among other rivals:
Many in the enthusiast community are upset with the exposed cheating, and have taken to forums and online platforms to voice their anger.
Others have commented that despite the clear similarity, there is not much scope for imagination in PC case design and that overlaps are inevitable.
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