What ‘one Windows’ does and doesn’t mean – Microsoft CEO clarifies
Thu 24 Jul 2014
Microsoft’s CEO Satya Nadella initiated a flurry of dramatic headlines yesterday by appearing to suggest in an earnings call with analysts that the company was going to unify its Windows operating system across phones, tablets, PCs and games consoles.
What he said, according to Mary Jo Foley at ZDNet, was: “We will streamline the next version of Windows from three operating systems into one single converged operating system for screens of all sizes.” But he misspoke. A later attempt at clarification in the call was, it seems, missed by many.
Foley’s understanding of the position is:
“There will not be one Windows SKU. Or even two. There will continue to be multiple versions of Windows. Nadella stated this quite plainly on the earnings call.
“Our SKU strategy will remain by segment,” he (Nadella) said. “We will have multiple SKUs for enterprises, we will have for OEM, we will have for end-users…. We will be disclosing and talking about our SKUs as we get further along.”
‘SKU’ stands for stock keeping unit and is effectively a code for a ;product type.