Apple plans fiercer drive into corporate sector
Wed 12 Nov 2014
Apple has made further steps to boosting its expansion into the corporate arena, creating a dedicated sales team to pitch new products and deals to potential clients such as Citigroup, a Reuters report claims.
Sources familiar with Apple’s plans have also revealed that the tech giant is looking to work in collaboration with app developers for corporate clients. It hopes that this new focus on the workplace will help to offset the decelerating sales from its consumer business – particularly noted by iPad sales falling over three consecutive quarters.
With its announced partnership with IBM earlier this year, Apple is looking to challenge current leaders in the market such as Hewlett-Packard, Dell, and Oracle.
It is thought that Apple has been working closely with a number of startups, including, which have expertise in selling apps to the corporate market in the U.S. PlanGrid, said to be one of these startups, is a mobile app used in construction to share and view blueprints.. ServiceMax, also thought to be linked to Apple’s corporate expansion plans, is another mobile app which helps manage field services.
According to the sources, the iPhone maker has been co-hosting dinners with ServiceMax across the U.S., inviting the developer’s current clients which include Procter & Gamble and DuPont. A person familiar with these meetups told Reuters that the sales dinners each hosted around 25 to 30 c-level IT professionals.
Although ServiceMax refused to provide direct comment on their work with Apple, chief marketing officer Stacey Epstein said that around 95 per cent of its customers use Apple products, with each new customer ordering thousands of iPhone and iPad devices.
“The field service market alone is a $15 billion market […] One of our accounts may have thousands of field service technicians. It’s a huge market opportunity for Apple,” said Epstein.