The Stack Archive

Apple iBeacons: With great power comes great potential to annoy

Thu 3 Apr 2014

A mildly-disturbed piece from ZDNet’s Adrian Kingsley-Hughes on how Apple is introducing a technology that, says the article, paves the way for Apple to spam users even if their devices are locked. Users can opt out but the piece warns companies thinking of using it to be careful how they use it.

“I think that iBeacons is interesting technology, but I know that giving a company the ability to directly access sometimes goes their heads – especially companies not used to this sort of power – and can be overused. Don’t! Because if you do, users will turn their back on iBeacon, turn off Bluetooth, and everyone loses.”


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