Nexenta Accelerates Global Expansion in Software Defined Storage
Mon 14 Apr 2014
New Distributor in France to Capitalise on the Increased Demand for Software Defined Infrastructure Solutions in Southern Europe
AMSTERDAM & SANTA CLARA, Calif.– April 11, 2014 — Nexenta (@Nexenta), the global leader in Software Defined Storage (#softwaredefinedstorage) (SDS), today announced the expansion of its EMEA operations with the opening of a new office in Paris. The office will drive Nexenta’s business development and marketing efforts across Southern Europe. To support the launch, it has also appointed a leading distributor in the region, Feeder, to drive its channel growth strategy.
The Nexenta France organization will be led by Philippe Bruiant, an experienced sales and business development leader, who held executive positions at leading infrastructure solution providers, including Dell. Nexenta is focused on building teams and partnerships locally that can educate and support end users on the benefits of SDS solutions enterprise class functionality and features, at a compelling price point compared to the traditional legacy proprietary storage vendors.
Feeder, a leading value added distributor of IT systems products in Southern Europe, works with a number of innovative brands including not only Nexenta, but also Panasonic, Epson and Nvidia. Using its network of resellers, Feeder has an aggressive plan to recruit value added channel resellers to complement Nexenta’s existing portfolio of local partners.
With a strong and vibrant technology economy, numerous vertical sectors like cloud hosting, healthcare, education and media and entertainment are already realizing the benefit potential of a Software Defined world.
Jacco van Achterberg, Director of Sales, EMEA at Nexenta said, “Customers worldwide are moving strongly towards a Software Defined Enterprise, and Nexenta’s Software Defined Storage solutions are a critical step on that journey. Nexenta has already developed a strong EMEA track record across Northern Europe and the UK. Southern Europe is the next important step in our global expansion, and we’re excited to have Feeder as our first and trusted partner there.”
Pascale Allen, Owner at Feeder-Group said, “We are delighted to be working with Nexenta as its first new distributor in France. We know the market inside out. But more importantly we understand that more efficient, cost effective storage is an increasingly important issue on the agenda of many businesses. By taking Nexenta’s SDS proposition to our customers we intend to show that there are storage solutions that will revolutionise the data centre of the future, and we can’t wait to get started.”