Google Cloud and Salesforce partner to integrate services
Tue 7 Nov 2017
Cloud software provider Salesforce has announced a partnership with Google Cloud and Analytics, integrating Google’s G Suite into its platform.
The deal between the two cloud giants, which Google describes as a ‘first-of-its-kind strategic partnership’, will combine Salesforce’s sales and marketing tools and data with Google’s office tools and its analytics suite.
This, says Google, will allow ‘smarter, more collaborative experiences’ for customers, by turning marketing and sales data into actionable insights.
As part of the partnership, Salesforce has named G Suite its preferred email and productivity provider and will use Google Cloud Platform (GCP) to help it develop its international infrastructure.
Google Cloud CEO, Diane Greene, commented: “This partnership is natural; Salesforce CRM and G Suite together will let teams work more productively. This will all be a big win for our customers and partners.”
In 2016, Salesforce named AWS its preferred public cloud infrastructure provider – and will continue to use AWS for public cloud. This is a relatively common practice, with an increasing number of companies adopting multi-cloud strategies, preferring different cloud providers for different aspects of their businesses.
This indicates that Salesforce considers the cloud-based G Suite to be its best pick for productivity tools. Google states that the combination of Salesforce’s customer relationship management system with G Suite will help companies to use customer intelligence that currently resides in Salesforce and use Google applications such as Sheets, Drive and Calendar to gain more from it.
“There has never been an easier way for companies to run their entire business in the cloud—from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive,” said Marc Benioff, Salesforce CEO and chairman.
Key features include Salesforce Lightning for Gmail, which allows customer interactions from Gmail to be used directly within Salesforce, including features such as identifying high priority emails and suggested next steps.
Salesforce Lightning for Google Sheets will allow Sheets to be embedded anywhere within Salesforce, and Salesforce data to be quickly exported to a Sheet – with automatic updates in both directions.
Google has high expectations for the partnership, hoping that it will ‘enable more companies to take advantage of the cloud and that the combined solutions will provide an unmatched experience for customers.’
It appears to be putting its money where its mouth is, stating that the Google Cloud team uses Salesforce as its preferred CRM provider.