VMware acquires app analytics startup Apteligent
Tue 16 May 2017
VMware has acquired app intelligence startup Apteligent as the cloud and virtualisation giant seeks to optimise its mobile offerings and improve user experience.
In a blog post explaining VMware’s motives behind the Apteligent acquisition, Sumit Dhawan, SVP of end-user computing and general manager of desktop products and solutions, wrote that the move was in order to better deliver applications and gain insights into end-user engagement.
‘Organizations are increasingly building mobile and cloud applications as part of their digital transformation journey,’ he said. However, Dhawan warned how ‘negative end-user experiences’ can affect engagement and productivity – with a direct impact on revenue.
In order to avoid these risks, he argues that businesses have to invest in effective end-to-end solutions.
Through the addition Apteligent, VMware hopes to offer more tools for its users to be able to design and optimise their mobile applications.
The San Francisco-based analytics startup was initially a monitoring tool for problem reporting but later scaled its services to offer app analytics for user behaviour and experience. According to Apteligent, its technology is able to capture real-time event data from user flows within apps, track key metrics, and leverage mobile data points to identify areas for improvement.
Apteligent is the latest in a series of acquisitions for VMware as it looks to build a centralised platform for automating and managing applications across cloud, virtualised and mobile settings.
Just last month, VMware added Wavefront to its portfolio – a developer of microservices and DevOps technology. At the time of the acquisition, VMware explained: ‘Wavefront already has an impressive list of customers, and their technology allows us to leapfrog into application management of next-generation modern applications.’
Dhawan concluded his blog post, noting that VMware is confident that its customers will benefit from Apteligent’s talent and technology – ‘I look forward to the day we can share more about our upcoming integrations together.’