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The Stack Archive

Azure and Adobe announce joint cloud offerings

Tue 21 Mar 2017

Adobe Azure

Microsoft has announced the first set of cloud services to be offered in partnership with Adobe. The services will be unveiled at the Adobe Summit in Las Vegas today and are available immediately.

The new cloud services include the integration of Adobe Campaign and Microsoft Dynamics 365, which will allow companies to combine customer input for marketing initiatives. Further marketing data will be available to clients with the combination of Adobe Analytics with Microsoft Power BI, which will create a gateway for an enterprise to visualize the impact of marketing and advertising campaigns to better measure their effectiveness.

Also, the partnership between the two companies will make Adobe Experience Manager available through the Azure cloud platform, increasing the effectiveness of brand management regardless of customer location and reducing costs to the client.

Today’s release marks the first services offered through the Azure and Adobe cloud partnership first announced last September. At the time, Adobe announced that Azure would be the preferred cloud platform for Adobe Marketing, Creating and Document Cloud products. In return, Microsoft selected Adobe Marketing Cloud as the preferred marketing service for Dynamics 365 Enterprise.

Scott Guthrie, executive vice president at Microsoft, believes that combining the strengths of Adobe and Azure will provide customers with new methods of analyzing customer data to improve the effectiveness of targeted campaigns. “We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence. Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth.”

In addition to these cloud services offerings, Adobe and Azure have announced that they are collaborating on an industry standard for the language used to describe marketing, sales and services data.

Using advances in machine learning and data science, Adobe and Microsoft are currently working to create a model of real-time customer experiences, which will be used to standardize the structure of marketing data and the language used in data analytics. Standardization will make it easier for clients to create customized analytics by providing end-to-end integration of diverse products on the cloud platform.

Client companies participating in the creation of data standardization include Dun & Bradstreet, MasterCard, and Qualtrics. An update on the standardization project will be provided at the Microsoft Build conference this May.

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advertising analytics Cloud data Microsoft news U.S.
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