Liberty Global adds Netflix app to 30 countries
Wed 14 Sep 2016
International telecommunications and television company Liberty Global announced today that it has entered into a multi-year partnership to deliver Netflix content across its streaming platforms and infrastructure in Europe, Latin America, and the Caribbean.
The extension of this scheme follows on from Liberty’s successful roll-out of Netflix in the UK from 2013.
The deal does not roll in any actual Netflix content but provides an easy portal for subscribers. The functionality will likely be of interest to Netflix subscribers whose children give them scant access to game consoles that have the Netflix app or whose televisions are not equipped with native Netflix apps since smaller devices already have access to a wide range of equivalent free apps.
The release states:
‘When the Netflix app launches on Liberty Global’s advanced digital platforms, existing Netflix members will be able to log-in and easily search and browse through Netflix’s line-up on the main TV screen, eliminating the need to have a separate device and to switch between TV inputs and remote controls. New customers to Netflix can simply sign up via the app right on the TV and begin to immediately enjoy this easy and convenient user experience.’
The Netflix roll-in launches initially in the Netherlands, with other countries following suit throughout 2017 via a series of upgrades to Liberty subscribers.
The company, which runs on operating revenue of $18.5 billion and employs 47,000 staff, offers a multi-device range of TV platforms, most notably Horizon, which gives subscribers access to popular social network providers such as YouTube, Wikipedia, and Facebook.
Netflix CEO Reed Hastings commented:
“This partnership builds on our strong relationship with Virgin Media in the UK, allowing millions of our mutual customers around the world to easily access the broadest range of TV shows and movies without having to search for that other remote control. Combining the Netflix app – and all the great content it provides – into the familiar, easy-to-use cable box makes both more appealing.”
Liberty Global is the largest cable-TV company outside the United States, and relocated its headquarters to Denver, Colorado, in February. Since 90% of its business was in Europe, the company re-incorporated in London several years ago. It operates worldwide through a variety of subsidiaries including Virgin Media, ITV Plc, Telenet in Belgium and a range of partners in Poland, Romania, Austria, the Czech Republic and Hungary.