Salesforce adds to analytics sweep with BeyondCore acquisition
Tue 16 Aug 2016
SaaS leader Salesforce has acquired a further data analytics business to add to its 2016 spree, as it seeks to advance its ‘intelligence’ credentials.
AI startup BeyondCore, founded in 2004, announced the deal through a blog post, explaining that its ‘small but dedicated team’ will be joining Salesforce to further ‘magnify [its] impact on the world of analytics’ as part of Salesforce’s Analytics Cloud, and working to extend the platform’s smart data discovery and advanced analytics capabilities.
The Sam Mateo startup, which uses smart pattern discovery technology, had already started integrating its tool with Salesforce. Earlier this year at the Gartner BI Summit, it demonstrated the integration and BeyondCore CEO Arijit Sengupta said that it had been this opportunity that had sparked the partnership.
‘Business user after business user told us how wonderful it was that smart analytics was now embedded into an application they use every day. At this point, our two teams naturally started brainstorming what more we could do together,’ wrote Sengupta.
Salesforce has been on a startup buying spree, spending close to $4 billion (approx. £3 billion) in acquisitions over the last year alone. Major spending included $2.8 billion for cloud-based commerce market Demandware in June, and $750 million for word processing app Quip earlier this month.
In 2016 the company has bought at least seven startups, with a focus on business intelligence, machine learning and data analytics, including MinHash, Tempo AI and RelatelQ.
Salesforce has been clear in its aim to make its software smarter. In a recent interview, Benioff highlighted this ambition: ‘This will be the huge shift going forward, which is that everybody wants systems that are smarter, everybody wants systems that are more predictive, everybody wants everything scored, everybody wants to understand what’s the next best offer, next best opportunity, how to make things a little bit more efficient.’