UberRUSH API introduced to offer businesses on-demand delivery
Fri 29 Jan 2016
Having tested its new delivery service in New York and San Francisco for a number of months last year, Uber finally launched UberRUSH in October 2015. This week the taxi-hailing giant has made it even easier for businesses to use the feature for ‘within one-hour’ deliveries.
Yesterday, the company introduced a formerly private application programme interface (API) for UberRUSH, which will enable businesses of all sizes to integrate with the service without the need to significantly modify their existing systems.
“We’re excited about how this product supports local businesses, but we also know that a lot of companies – and their customers – are looking for an easy way to get items delivered more quickly,” Uber said in an official statement. “Many companies rely on automated operations, have complex logistics networks or are in need of a more flexible solution that can fit their business and customers’ needs,” it continued.
Fashion retailer Nordstrom, 1800flowers and T-Mobile are among those businesses already signed up to use same-day delivery UberRUSH. The API will also be incorporated by food and meal delivery platforms, such as EatStreet and Olo. Shopping apps including Google Express, chat-based Operator and Curbside – a delivery app that shops for you at local businesses – will also be powered by the service.
The statement added that UberRUSH will even support more sophisticated and complex logistics, through its partnership with enterprise application software company SAP, Bergen Logistics and Trade Global. “They too can use the power of UberRUSH to integrate on-demand delivery directly into every business in their network with a few lines of code,” it read.
Uber, sizing up traditional services like FedEx and UPS, said that many of its UberRUSH partners have already started to run pilot projects in U.S. cities, from New York City and Chicago to San Francisco. It expects more locations to roll out the service shortly.