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Facebook gets a sporting chance

Thu 21 Jan 2016

Facebook Sports Stadium

Sports fans can add a new dimension to their enjoyment of games or tournaments thanks to a brand new Facebook initiative.

Facebook Sports Stadium was announced on 20th January 2016. It’s a facet of Facebook that creates a dedicated place for users to experience sports in real time. Even if you are watching the game at home by yourself, you can still use Facebook Sports Stadium to create the feeling that you are enjoying the experience with a group of friends.

This new creation offers a number of benefits. Users can see posts from friends as well as running comments on the unfolding game. In addition to their friends’ and family members’ comments, they can also see posts and links to views from experts (journalists, teams and leagues). As the sports event unfolds, it’s possible to keep up to date with the live scores and stats. There is also information as to what TV channel you can catch the game on. Any information and commentary that appears is in real time and in chronological order.

Product manager Steve Kafka commented on the launch: “It’s a second-screen experience that we hope makes watching the broadcast even better.” It is now available in the US – having been rolled out in time for sports including American Football, basketball and soccer. It is due to be expanded to other platforms in the coming weeks.

The Facebook Sports Stadium concept will be up against Twitter which already discusses events in real time and has recently introduced its Moments facility that takes members to the most talked about stories and events unfolding anywhere in the world.

Steve Kafka commented that Facebook will take on board the feedback for Sports Stadium. “Sports is a global interest that connects people around the world. This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.”


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