The Stack Archive

Cloud computing increases business agility, says Harvard Business Review study

Mon 14 Jul 2014

As we move into a new phase of digital business, cloud computing has been gaining favour as a legitimate business strategy, as opposed to an opportunity for optimisation according to a recent Harvard Business Review (HBR) study.

“This research shows that cloud is not just taking a seat at the table; it’s already delivering significant benefit and becoming the norm” commented Siki Giunta, Senior VP Cloud, Data Centre and Connected Solutions at Verizon.

The research shows how an increasing number of companies are migrating to the cloud in efforts to drive strategic goals and improve ‘business agility.’ Improving business agility was shown to be the main advantage for adopting cloud computing, with 32% of the 527 surveyed HBR readers pursuing cloud to this end.

Innovation and reduction of costs came in as much less likely reasons for adoption, with 14% of those surveyed selecting both factors.

The survey also raised reduction of business complexities (71%), employee productivity (61%), and customer response rate (53%) as further benefits of cloud deployment.



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