Latest Uber publications

Advertising can harm tech firms’ profits

Advertising innovative products can cause technology firms to make less money, according to a new UCL study. The findings of a paper from academics at the UCL School of Management show that adoption of new products is often hindered by psychological anxiety. Early adopters, who tend to be less anxious people, the study says, will… Read More

Here’s how Didi could take on Uber in Mexico

Following the official announcement by Didi that it has set up business in Mexico, where its arch-rival Uber has an 87% market share, the question that everybody wants answered is: who will win? The two companies have engaged in a hugely costly battle before, in Didi’s home country of China, where Uber was eventually driven… Read More

Uber and Volkswagen partner with Nvidia on self-driving AI chips

Nvidia has announced it will supply Uber and Volkswagen with its artificial intelligence chips for their self-driving car projects. Speaking at CES in Las Vegas, Jensen Huang, Nvidia’s CEO, announced that the firm is partnering with both the ride-hailing giant and the German automobile manufacturer. Nvidia’s AI offerings are being used by Uber to help… Read More

Android users being targeted by fake Uber app

People using Android are being targeted by malware that spoofs the Uber user interface to steal passwords, according to a report from Symantec. The security firm has analysed a recent version of the Android.Fakeapp malware variant, and found that hackers are tricking users into entering their passwords and phone numbers onto a fake version of… Read More

Uber has license to operate in London revoked

Uber has had its license to operate in London revoked. Transport for London (TfL), which operates public transport in the capital, has made the decision not to renew the app-based taxi’s license in the city. Officials have deemed the company is not ‘fit and proper’ to operate in the capital. The decision will be welcomed… Read More