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Sport consumption has seen a huge increase in recent years. With record viewing numbers for the likes of Premier League last season, and a novel willingness from consumers to pay for exclusive online content. As a result, sports is a lucrative source of revenue for network and programming brands.
Alongside this increase in popularity, modern television offers fans a more up close and personal experience at a fraction of the cost compared to attending live sporting events. Viewers can watch from the batter’s eyes, and encounter the huge right hand made by MMA fighters. In many ways, the viewing experience has evolved to become what Doug Kramon, ESPN’s senior director of fan support and customer care views as a ‘virtually there’ experience.
It’s Rugby World Cup time in Japan, with the first round of rugby union’s most elite competition kicking off over the weekend. During the next few weeks, thousands of fans will travel far and wide across the country to soak up the action. In addition to bringing bundles of optimism about their teams’ prospects, die-hard supporters will arrive armed with a legion of connected devices.