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Sainsbury’s is using machine learning on Google Cloud to predict food trends

One week it’s sushi, then it’s poke bowls and next thing you know kippers are back on trend.

It can be hard for retailers to keep up with the whimsical ebb and flow of eating habits. In an ideal world, supermarkets want their shelves stocked with on trend cuisine as soon as the hashtags show any sign of trending. But instead of staying ahead of the game supermarkets often find themselves playing catchup.

To combat this problem Sainsbury’s has teamed up with Google and Accenture to forge a machine learning solution that feeds off the supermarket’s vast pool of customer data to ‘empower’ customers to stay connected to the latest food trends. Using Google Cloud’s machine learning solutions, the UK’s second largest supermarket chain is on the hunt for insights about customer demand and the trends driving eating habits.