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In the last decade, few organisations would argue with the necessity of digital transformation; unfortunately, almost everyone would argue about what exactly “digital transformation” means. Now that many organisations are several years into their digital transformation efforts, that lack of definition has become a problem, in part because we’ve gotten to a moment where many leaders are curious about the ROI of their digital transformation initiatives – and rightly so. No major project should be undertaken without a clear sense of how to measure its ROI. It is, however, impossible to calculate ROI without an agreed-upon definition and a tangible, consistent goal. That may sound basic, but a lot of organisations launch digital transformation initiatives without agreeing on those two things. Here’s how to think about ROI if that’s the boat your organization finds itself in.