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Founded in 2013, The New York-based company helps direct-to-consumer (D2C) retailers match first-party shopper data with product interactions, enabling them to design personalised mass marketing communications across various channels
No industries have been left untouched by the disruptive impact of COVID-19 and few companies had prepared for the impact this would have on their business. Despite this, companies still needed to make sure they were meeting the demands of their consumers and AI played an integral role in doing so.
The pace of change in the retail industry is unrelenting and now is not the time for businesses to become complacent. Faced with a growing proliferation of online marketplaces and the fast-evolving demands of today’s omnichannel consumers, standing out among a crowd of competitors is no easy task.
In recent years, retailers have focused their investment efforts on wooing online shoppers in a bid to compete head-to-head with big name pure-play disruptors like Amazon. Yet, last year, online accounted for just 19 percent of all UK retail sales. So clearly, UK consumers still value the unique experiences and level of service encountered when shopping in a bricks-and-mortar store.
Since bursting into the lives of UK shoppers in 2014, Black Friday has fast become the busiest week in the retail calendar. Cyber Monday is the online sister of Black Friday, and that too has ballooned in recent years. In fact, last year, a record-breaking $7.8 billion worth of sales were made on Cyber Monday.
With all this demand, comes greater responsibility. Luckily for those retailers looking to capitalise on this record-busting sales event, there are plenty of cutting edge technology solutions to help them get it right.
Techerati spoke with nine technology experts to get their thoughts and advice for retailer best practice this Black Friday and Cyber Monday.