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Latest Personalisation publications


Bluecore raises $125M to drive retail customer retention using big data

Founded in 2013, The New York-based company helps direct-to-consumer (D2C) retailers match first-party shopper data with product interactions, enabling them to design personalised mass marketing communications across various channels


How Big Data has revolutionised the finance industry

As the global market for Big Data analytics in banking is forecast to grow by an annual rate of more than 22% until 2026, banks are increasingly aware of the importance of partnering with established market players to embed Big Data tools.


“A digital, scalable outfit recommendation tool”. How leading online fashion retailer Zalando is driving efficiency and growth through AI...

Melissa Weston is Marketing Lead, UK & Ireland, for leading fashion eCommerce firm Zalando SE. She sat down with Sam Tidmarsh over coffee to discuss the power of AI and ML algorithms in tailoring the online customer experience So tell me about you. Where did your career start? During university I was part of the… Read More