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Despite a significant amount of investment into analytics programs, many of which are enjoying decent returns, older companies burdened by legacy processes are failing to unlock the true power of analytics.

The holy grail — applying analytics to create harmonious and continuous improvement in operational efficiency across all business functions — is frustratingly out of reach.

In an interview with Techerati, Jens Winterberg, Global Analytics & Innovation Manager at Nestlé, put forward his two cents about why older companies struggle to capitalise on data’s possibilities.