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Latest marketing publications


The Resurgence of OOH Advertising
Sam Tidmarsh investigates Co-op's new OOH advertising campaign ahead of Chief Customer Officer Ali Jones’ presentation at ad:tech London 2019 Out-of-home advertising, also known as outdoor media, is tailored to consumers "on the go" as they travel and move through public spaces. Historically OOH has been difficult to measure, with planners and brands lacking sufficient... Read More

TFM 2019: Mad Men vs. Math Men
“The future is about being imaginative, not about being right”. John Bensalhia talks to entrepreneur and TFM keynote speaker Igor Beuker about why technology and innovation has transformed advertising and marketing forever March 1973. A hugely popular TV show starring Lee Majors makes its debut. The Six Million Dollar Man was watched by millions around... Read More

How to collect data about your customers without violating GDPR

It’s almost a year since GDPR came into effect. What have marketers learned? And what can they do better? Data is vital for modern marketers. From small and fresh online bookstores to famous gadget manufacturers to financial corporations, customers’ data provides for seamless interaction, personalization, and delivery. Tons of sensitive information like emails, phones, and… Read More