Latest marketing publications

The marketing automation platform and email marketing service, Mailchimp, recently announced the launch of their new Content Optimizer product. Focused on utilising advances in artificial intelligence to boost the performance of email marketing campaigns, Content Optimizer forms insights from the massive amounts of data the firm holds on what a successful marketing campaign looks like. A… Read More

There is a great deal of hype around AI within a marketing framework. Whilst the technology could be incredibly useful and adoption could drive efficiencies and competitive advantage on a global stage, there is currently a great delta between what it can do, and what it currently is being used for.

David Coombs is Head of Strategic Services at Cheil UK where he oversees creative technology and data output. Following his talk “Welcome to the smart(ish) home” at ad:tech London 2019, he tells us about trends in marketing technology & which brands are delivering the best customer experience. Where do you see opportunities for improving the… Read More

Propeller’s Will Parrott details the key takeaways from Technology for Marketing 2019, including retailers’ ‘tech backlash’, upcoming adtech regulation, the requirements for talent in technology, and the Love Island panel featuring Islander Curtis Pritchard. With 15,000+ delegates, 250+ exhibitors, 350+ speakers and 200+ hours of content, the co-located event series Technology for Marketing, eCommerce Expo… Read More

Melissa Weston is Marketing Lead, UK & Ireland, for leading fashion eCommerce firm Zalando SE. She sat down with Sam Tidmarsh over coffee to discuss the power of AI and ML algorithms in tailoring the online customer experience So tell me about you. Where did your career start? During university I was part of the… Read More