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Latest marketing publications


Mailchimp bets on AI-powered email marketing campaigns

The marketing automation platform and email marketing service, Mailchimp, recently announced the launch of their new Content Optimizer product. Focused on utilising advances in artificial intelligence to boost the performance of... Read More


AI in Marketing: Myths vs. Reality

There is a great deal of hype around AI within a marketing framework. Whilst the technology could be incredibly useful and adoption could drive efficiencies and competitive advantage on a... Read More


How can brands improve customer experience with marketing technology?

David Coombs is Head of Strategic Services at Cheil UK where he oversees creative technology and data output. Following his talk “Welcome to the smart(ish) home” at ad:tech London 2019,... Read More


The 2019 lowdown: What happened at Technology for Marketing this year?

Propeller’s Will Parrott details the key takeaways from Technology for Marketing 2019, including retailers’ ‘tech backlash’, upcoming adtech regulation, the requirements for talent in technology, and the Love Island panel... Read More


“A digital, scalable outfit recommendation tool”. How leading online fashion retailer Zalando is driving efficiency and growth through AI...

Melissa Weston is Marketing Lead, UK & Ireland, for leading fashion eCommerce firm Zalando SE. She sat down with Sam Tidmarsh over coffee to discuss the power of AI and... Read More


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