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Latest Google publications


Google Analytics 4 (GA4) vs Universal Analytics: Preparing for the Shift

After more than a decade in service, Google made the announcement last year that Universal Analytics (UA) will no longer collect data from July 2023 and will be replaced by... Read More


Kanye West to purchase social media platform Parler

Rapper and fashion designer Kanye West is set to purchase social media site Parler, according to the platform. The Nashville-based social media company has become popular with conservatives in the... Read More


Dozens of Google rivals call for EU tech law to use in anti-trust case

European Union regulators have been urged by 43 European companies to deploy new tech firm rules to make sure that Google allows for more competition for its search function. Google... Read More


Google contractors file complaints with National Labor Relations Board

The Alphabet Workers Union (AWU) has filed several complaints with the National Labor Relations Board (NLRB) alleging that contractors at Google were fired for union activity and ties. Read More


U.S. Supreme Court will hear challenge to social media protections

The U.S. Supreme Court has agreed to hear a challenge relating to the Section 230 provision in the 1996 Communications Decency Act that grants comprehensive legal protection to social media... Read More


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