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Latest Google publications


Google Analytics 4 (GA4) vs Universal Analytics: Preparing for the Shift

After more than a decade in service, Google made the announcement last year that Universal Analytics (UA) will no longer collect data from July 2023 and will be replaced by Google Analytics 4 (GA4). The UA version of Google Analytics set the standard for the collection and organisation of user data but, according to Google’s… Read More


Kanye West to purchase social media platform Parler

Rapper and fashion designer Kanye West is set to purchase social media site Parler, according to the platform. The Nashville-based social media company has become popular with conservatives in the United States and promotes itself as being committed to free speech.


Dozens of Google rivals call for EU tech law to use in anti-trust case

European Union regulators have been urged by 43 European companies to deploy new tech firm rules to make sure that Google allows for more competition for its search function. Google was fined €2.4 billion by the European Commission several years ago and was ordered to stop favouring its own shopping service over competitors.


Google contractors file complaints with National Labor Relations Board

The Alphabet Workers Union (AWU) has filed several complaints with the National Labor Relations Board (NLRB) alleging that contractors at Google were fired for union activity and ties.


U.S. Supreme Court will hear challenge to social media protections

The U.S. Supreme Court has agreed to hear a challenge relating to the Section 230 provision in the 1996 Communications Decency Act that grants comprehensive legal protection to social media firms around user-generated content. Section 230 was created before the rise of social media firms and was intended to protect freedom of speech.