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With around 90% of companies now ‘in the cloud’, the industry has become a driving force behind global technology infrastructure and service delivery. While this has offered major benefits to the entire European economy, the market dominance of US-based hyperscale cloud providers has raised concerns among EU leaders. 

Between them, AWS, Microsoft Azure and Google Cloud account for over 53% of worldwide cloud infrastructure spend, according to Canalys. European cloud hosting providers, in contrast, lag significantly behind, even in their domestic markets. As Synergy Research Groups puts it, “Behind the top two the battle is being played out between Google, IBM, other smaller global cloud providers and some major local telcos and IT service providers.”