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A group of computer scientists at the University of Bristol are teaming up with nine major media companies to create an online tool for measuring the carbon impact of digital content.

Sustainability consultancy Carnstone will facilitate a 12-month collaboration between University of Bristol researchers and sustainability and tech teams at the BBC, Dentsu Aegis Network, Informa, ITV, Pearson, RELX, Schibsted, Sky and TalkTalk, to map the “carbon hotspots” of digital media content and services.