Latest Data Strategy publications

Businesses of all sizes, operating across every sector, are taking note. Chief data officers (CDOs) are now a frequent fixture at the executive table, and leaders recognise that it’s impossible to be a digital business without being data-driven. As such, enterprises need a coherent data and analytics strategy that maximises what they can do with data and use it to its full potential. But where data analytics initiatives can fall down is where there is an over-emphasis on one aspect of a project such as what deployment model to make – whether it be cloud, on-premises or a hybrid approach. Of course, this is an important consideration, but it shouldn’t come before the basics of developing a data strategy and data-driven culture. Prioritising deployment risks a disjointed approach to data, which can lead to disillusionment and the breaking down of trust among employees in business processes.