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Latest data-driven publications


10 data storytelling mistakes to avoid

We live in a data-saturated world. But data only matters if you can turn information into action. To get from one to the other, you need to tell a story... Read More


The Art of the Data War, with Umran Rafi

Failure to leverage data insights can mean the extinction of any business, large or small – a battle for survival comparable to war. Umran Rafi, head of digital data at... Read More


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