Latest data-driven publications

10 data storytelling mistakes to avoid

We live in a data-saturated world. But data only matters if you can turn information into action. To get from one to the other, you need to tell a story about your data that any person at your company can understand. 

Why? Because numbers and charts don’t motivate people to seek better outcomes. Stories do.  

So how do you tell these stories? 

Here are ten mistakes to avoid in order to tell a good story (about your data) that will drive strategic business.

The Art of the Data War, with Umran Rafi

Failure to leverage data insights can mean the extinction of any business, large or small – a battle for survival comparable to war. Umran Rafi, head of digital data at Santander, thinks businesses should seek guidance from ancient military strategist Sun Tzu’s classic ‘The Art of War’ to ensure victory. Strategy, tactics, direction, common vision,… Read More