Latest Augmented Reality publications

Splitting a bill could soon become a lot less difficult Credit card company Mastercard has showcased technologies such as augmented reality as part of its work on the future of shopping and payments. The tech and commerce firm unveiled a number of prototype technologies at a showcase in Belfast, including software which allows shoppers to… Read More

AR and VR applications will creep into our everyday lives as part of the fabric of our customer experience, writes Daryn Mason The best customer experiences are often ambient; they just happen without you noticing.  To get this right, organisations need to focus on personalisation and effortless execution. And they need to do this at... Read More

Augmented reality (AR) technology is lending ‘X-ray vision’ to surgeons in a series of innovative trials led by design and development firm Cambridge Consultants. The prototype successfully demonstrated how an augmented system could transform surgical operations, while lowering risk and improving success rates. Using Microsoft’s HoloLens headset, the researchers created an AR system which made… Read More

The competing Virtual Reality ecostructures currently in intense development – such as Oculus Rift, Samsung Gear, HTC Vive and Microsoft HoloLens – are all addressing the crucial issue of spatial positioning in diverse and innovative ways – and for a multiplicity of reasons, ranging from the pragmatic to the cynical. Operating in proprietary (and often… Read More

A patent filed earlier this year indicates that Google is looking to integrate accident recovery features into the new iteration of its wearable computing system, Project Aura (formerly Google Glass). The patent was filed in September of 2016 by Google employee Adrian Wong – who briefly left Google to work on the Oculus Rift VR… Read More