Latest adblocking publications

Google ‘Fred’ and the continuing death of the SERPS middle class

As far as the SERPs community can tell, Google has changed its ranking algorithm again, far ahead of the traditional autumn shake-ups – and the latest revision, dubbed ‘Fred’, is reported to have wreaked havoc on a huge tranche of middling blog and news-style sites, some of which report catastrophic losses in traffic. Fred first… Read More

Wall Street Journal closes Google paywall gap

In the latest move in publishers’ conflicted attitude to paywalls, the Wall Street Journal has now apparently abandoned the one loophole which permitted users to access its content without becoming subscribers – effectively retrenching entirely into subscription-based content on a similar basis to the Financial Times. Formerly it was possible to access a WSJ article… Read More

Adblock-blockers ‘ineffective’, adblocking up 30% globally in two years

A new report on global user trends in adblocking has found that the countermeasures which publishing companies take to block content to adblock users are ‘ineffective’. The report, by pro-ad organisation PlayFair, found that 74% of users abandon websites when they are presented with an adblock wall, with only 26% following the requirement to disable… Read More

Adblock Plus: Standing for user choice on a ‘profitable’ web

Ben Williams, Head of Operations at Adblock Plus, addresses some of the controversy surrounding the service’s Acceptable Ads platform… Acceptable Ads has always been about championing partial ad blocking. Complete ad blocking, while still an option to our users, is purely destructive to the online ecosystem. When Acceptable Ads launched, the initiative set out to… Read More

Popular porn site defeats adblockers on Chrome

The 64th most popular website in the world seems to have found a way to unblock ads without engaging users in block-screens and blackmail – a fact which may be of interest to the major publishing stable-mates in the Alexa top 100 who are also concerned about dying ad-click rates. Pornhub.com has apparently succeeded in… Read More