Press Release

Procter & Gamble partners with Moodify AI for enhanced fragrance design

Wed 4 Oct 2023

Procter & Gamble has selected Moodify’s AI-based fragrance design software solution to be used by its fragrance development group.

Following a thorough and extensive examination, Procter & Gamble will harness Moodify’s unique capabilities for malodor control based on digital scent creation, marking a revolutionary shift in using innovative AI technology to enhance product development, design, and speed to market.

“We value Procter & Gamble’s vote of confidence in Moodify as a partner in applying AI to evolve fragrance design and consumer product development. P&G is helping further modernise scent design and integration in consumer products,” said Eyal Maor, CEO of Moodify.

This marks a major milestone in the use of AI for malodor control and fragrance design on a large scale.

“This is a significant step in our digital transformation agenda, emphasising the use of digital tools to improve the use of fragrance in products. We are proud to be integrating the use of AI for accelerated development of delightful fragrances for our consumers to enjoy,” said Jerry Porter, Chief R&D and Innovation Officer for Fabric & Home Care, Flavor & Fragrances at Procter & Gamble.

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