Press Release

Lenovo appoints Adrian Criddle as General Manager for UK and Ireland

Thu 4 Apr 2024

Lenovo has announced the appointment of Adrian Criddle as the new General Manager for the United Kingdom and Ireland (UKI) region, effective immediately.

Criddle joins Lenovo as General Manager with a background from Intel, where he spent 24 years in various roles encompassing sales, marketing, and operations, both globally and within specific regions and countries. His most recent position at Intel was as Vice President of EMEA Marketing and UK General Manager, where he led diverse teams and drove strategic initiatives with a customer-centric approach.

Senior Vice President and President of Lenovo EMEA, Francois Bornibus, expressed enthusiasm for Criddle’s appointment, highlighting how his strategic approach is well-aligned with Lenovo’s goals.

“With his proven track record across consumer to cloud technology, and a passion for transforming business outcomes, I am confident that Adrian will bring fresh perspectives and valuable leadership to our organisation,” said Bornibus.

Upon his appointment, Criddle shared his excitement about joining the Lenovo team and contributing to its mission of delivering innovative and inclusive technology solutions.

“I am truly delighted and inspired to be joining Lenovo at this time. Lenovo is renowned for its leadership in innovation and for creating smarter technology for all, and this provides a wonderful opportunity for us as a team to continue advancing Lenovo’s journey,” said Criddle.

Criddle’s leadership is expected to improve Lenovo’s position in the UKI region by fostering growth, innovation, and a deeper engagement with customers and partners. He will be based in Lenovo’s Farnborough office in Hampshire, where he will lead the company’s efforts to meet the diverse needs of its UKI customers and to drive the adoption of Lenovo’s technology solutions across various sectors.

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