Press Release

Google Cloud shows significant growth in Europe

Thu 10 Aug 2023

In spite of an environment plagued by weak economic growth and persistent inflationary pressures, the Google Cloud ecosystem in Europe continues to grow in scale, scope and variety of technology services and solutions, according to a new research report by Information Services Group (ISG).

The 2023 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Europe finds rapid growth in the Google ecosystem, with providers making significant co-investments with Google and driving more workloads and data migrations to the Google Cloud Platform (GCP).

Providers are investing in data migration tools that help European enterprises move existing databases to GCP securely and rapidly, the ISG report says.

“Providers are responding to growing Google Cloud market opportunities in Europe. They are ramping up Google Cloud certifications, aligning go-to-market strategies and setting up dedicated GCP business units,” said Ola Chowning, ISG Partner for North Europe.

According to the ISG report, there has been a surge in demand across Europe for data migration and modernisation services.

Enterprises are counting on GCP’s data analytics to liberate relevant data from departmental silos, combine it with external data sources, ask the right queries and deliver the resulting insights in a meaningful form to enterprise decision-makers. These are all areas in which Google Cloud and its AI-first suite of tools and solutions excel.

Before cutting-edge AI techniques can be applied, data platforms must be standardized and modernised. According to the ISG report, this is where ecosystem providers can play a crucial role by offering a variety of data migration frameworks, accelerators and automation solutions that enable faster and smoother transfer of databases into the BigQuery format on GCP.

In addition, providers are critical in helping enterprises with data governance and compliance, creating analytical tools and dashboards for visualizing data, developing responsible AI frameworks and identifying specific AI/ML use cases..

“Enterprises in Europe are actively exploring new data architectures. They are moving away from old-fashioned data lakes and toward AI-enabled data meshes and fabrics,” said Jan Erik Aase, Partner and Global Leader for ISG Provider Lens Research.

The report also examines how widespread enterprise adoption of the hybrid working model has increased the use of Google Workspace Services (GWS) and how providers have developed architectures and frameworks to make migration to GWS easier.

The report evaluated the capabilities of 41 providers across five quadrants: Implementation and Integration Services, Data Analytics and Machine Learning, Managed Services, SAP Workloads and Workspace Services.

The report names Accenture, HCLTech, TCS and Wipro as Leaders in all five quadrants, while Cognizant and Infosys are named as Leaders in two quadrants each. Capgemini, GFT, Quantiphi, Tech Mahindra and T-Systems are named as Leaders in one quadrant each.

In addition, Ancoris, Tech Mahindra and T-Systems are named as Rising Stars — companies with a ‘promising portfolio’ and ‘high future potential’ by ISG’s definition — in one quadrant each.

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