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Press Release

EfficiencyIT appoints Matthew Hughes as new Technical Director

Thu 26 Oct 2023

EfficiencyIT has appointed Matthew Hughes as its new Technical Director.

Hughes joins the company following a 25-year tenure in the data centre industry. He has been involved in some of the sectors’ largest data centre and critical power installations over the past two decades.

“Having known the team for over 20 years, it is both a natural evolution and the right time in my career to join the organisation,” said Hughes.

Hughes has been appointed to support the company’s growth aspirations as it scales across EMEA.

In his new role, Hughes will be responsible for delivering high-quality technical specification, implementation, installation, and support, while providing senior strategic direction to customers within the enterprise, life sciences and government sectors.

As an advocate for training and apprenticeships, Hughes will also be responsible for developing the company’s apprenticeship schemes.

“Matt’s extensive knowledge of data centre, UPS, cooling and software solutions, and in the technical delivery of complex power and infrastructure projects, adds significant strength to our technical capabilities,” said Nick Ewing, MD of EfficiencyIT.

Hughes first joined the data centre industry at PK Electronics, before launching a specialist infrastructure and UPS consultancy, and working with a host of Schneider Electric’s APC Elite Partners in the UK and Ireland.


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