Press Release

Dirty Looks utilises Deep Green heat re-use data centre for film rendering in UK-first

Thu 29 Feb 2024

In a UK-first, Dirty Looks, a London-based post-production company, has successfully rendered high-quality film using Deep Green’s heat re-use data centre.

Dirty Looks has worked on projects including The Full Monty on Disney+ and The Kitchen on Netflix amongst many others. This collaboration highlights a significant shift towards sustainability in the media and entertainment industry.

Innovative Partnership for Sustainability

Located in a public swimming pool in Exmouth, Devon, Deep Green’s data centre has a novel approach to energy use and sustainability.

By capturing heat generated by servers during the rendering process, the data centre efficiently repurposes it to heat the swimming pool. This offers an efficient cooling solution for the data centre’s computing processes and contributes to significant energy savings and carbon emission reductions for the local community.

Around 60% of the required pool heat is supplied by Deep Green’s servers saving the pool over £20,000 and around 25.8 tonnes of carbon emissions a year through reduced reliance on fossil-fuel boilers.

In a first for the sector, Dirty Looks has committed to move the remainder of its computing and storage needs into Deep Green’s heat re-use data centres in the next 18 months, including real-time or overnight rendering and storage.

Tom Balkwill, Founder and Managing Director of Dirty Looks, shared his enthusiasm for the project: “We are delighted to have led the industry and demonstrated that high-end computing can co-exist with sustainability.”

Video rendering is an energy intensive process and the data centres that support the industry are traditionally very energy inefficient. This is largely because data centres produce a vast amount of heat and around 40% of the energy consumed by data centres is spent simply to keep the computers cool.

“Rendering films in data centres that re-capture heat presents a huge opportunity for our sector to benefit the communities we are part of. By cutting the energy bills of swimming pools and lowering fossil-fuel consumption, we are contributing to a healthier and greener local community,” added Balkwill.

A Model for the Future

Mark Bjornsgaard, Founder and CEO of Deep Green, said: “Currently, the UK’s film industry relies on inefficient and energy-hungry data centres. Virtually all the heat they produce is wasted, ejected into the atmosphere, providing no social or environmental good to local communities.

“If the industry is serious about sustainability, this has to change,” he added.

This innovative partnership between Dirty Looks and Deep Green aims to set a new standard for the media and entertainment industry, showcasing how high-end computing and sustainability can coexist and benefit both the industry and the wider community.

Back in January, Octopus Energy invested £200 million in data centre heat recycling company, Deep Green, to expand their data centre heat reuse technology in the UK.

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