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Press Release

Climate activists to use web intelligence for legislative change in 2024

Press Release by Oxylabs Tue 23 Jan 2024

Royalty free image of climate activists

Climate activists are set to use web intelligence to push for legislative change in 2024, according to Oxylabs.

This approach aims to enhance environmental sustainability by equipping activists with data to mobilise public support.

Following the historic agreement at last month’s COP 28 to transition away from oil, activists are preparing to intensify their efforts in 2024, amid challenges like air and water pollution, waste disposal, and species loss.

Groups like Just Stop Oil and Extinction Rebellion are at the forefront, motivated by 2023 being the hottest year in 125,000 years.

The Role of Big Data in Environmental Advocacy

Contrasting with traditional environmental advocacy, big-data-powered technology now offers better insights and stronger arguments.

Web intelligence technologies are enabling scientists and activists to observe and report ecological degradation in greater detail and in real time.

Urtė Karklienė, Sustainability Manager at Oxylabs, said: “Using web intelligence collection tools, activists can monitor corporate activity, track policy changes, and measure the progress of environmental interventions.”

This approach enables the building of solid arguments and gaining support from key stakeholders and governments.

Activists have access to traditional data sources like environmental reports and corporate sustainability reports, as well as alternative data sources like news site data and satellite imagery, aggregated using web scraping solutions.

Karklienė emphasised the importance of data quality, relevance, and timing in supporting environmental advocacy and awareness efforts.

“Data tells a story that goes beyond emotional opinions to provide objective information based on facts and evidence,” she stated.

By utilsing big data, activists can more effectively address sustainability issues and accelerate environmental problem-solving.

“Images of habitat destruction, irregular weather patterns, and polluted land and water can be powerful in motivating public support.

“Substantiating these phenomena with alternative data further solidifies those claims and helps create compelling cases for policy changes and innovative projects,” added Karklienė.

Karklienė believes that meaningful changes require not just new policy and legislation, but also willful action, innovative thinking, and creativity.

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