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Warner Music, Edith Piaf Estate collaborate on first-ever biopic powered by AI

Written by Wed 15 Nov 2023

Image of Edith Piaf - AI Generated Film

Warner Music has entered into a collaboration with the Estate of Edith Piaf, the legendary French artist, to develop the world’s first animated biopic generated by AI.

This technology will be used to revive Piaf’s distinct voice and image for the film. It will focus on her story of overcoming struggles to become a symbol of female empowerment and one of France’s most iconic artists.

This revival will enhance the authenticity and emotional impact of her story, with her original song recordings, including hits like “La Vie en rose” and “Non, je ne regrette rien”, being featured.

‘EDITH’ is a 90-minute film set in Paris and New York from the 1920s to 1960s. The film, narrated by Piaf’s voice, will explore previously unknown aspects of her life, her spirit, personal achievements, and performances.

Julie Veille and Gilles Marliac, the writers of EDITH, are collaborating with Charlie Cohen, President of Warner Music Entertainment, to bring the script and technology to life in this full-length feature.

Julie Veille said: “It has been the greatest privilege to work alongside Edith’s Estate to help bring her story into the 21st century. When creating the film, we kept asking ourselves, ‘if Edith were still with us, what messages would she want to convey to the younger generations?’

“Her story is one of incredible resilience, of overcoming struggles, and defying social norms to achieve greatness – and one that is as relevant now as it was then. Our goal is to utilise the latest advancements in animation and technology to bring the timeless story to audiences of all ages.”

Piaf remains a musical icon, with her songs featuring in movies, series, advertising campaigns. Her work has accrued nearly 300 million streams.

Catherine Glavas and Christie Laume, Executors of Edith Piaf’s Estate, added: “It has been a special and touching experience to be able to hear Edith’s voice once again. The technology has made it feel like we were back in the room with her. The animation is beautiful and through this film we will be able to show the real side of Edith – her joyful personality, her humour, and her unwavering spirit.”

The film will blend modern animation with archival footage, stage and TV performances, personal footage, and TV interviews, providing a glimpse into significant moments of Piaf’s life.

The AI technology is trained using hundreds of voice clips and images of Edith Piaf. Some of these are over 80 years old.

Alain Veille, CEO of Warner Music France, said: “Edith is one of France’s greatest ever artists and she is still a source of so much pride to the French people. It is such a delicate balancing act when combining new technology with heritage artists, and it was imperative to us that we worked closely with Edith’s estate and handled this project with the utmost respect.

“Her story is one that deserves to be told, and through this film we’ll be able to connect with a whole new audience and inspire a new generation of fans.”

A proof of concept for EDITH has been created. Warner Music Entertainment is now set to partner with a studio to develop the full-length film.

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Written by Wed 15 Nov 2023

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