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The difference between Decision Intelligence and Business Intelligence

Written by Thu 12 Jan 2023

As decision intelligence and business intelligence are increasing in adoption, it is important to make sure you know the difference between the two approaches to business information management and data analysis.

What is the difference between Decision Intelligence and Business Intelligence?

Businesses across the world are increasingly looking to benefit from the implementation of decision intelligence and business intelligence solutions in a bid to become truly data-driven companies. While these two systems contain similarities, decision intelligence and business intelligence are fundamentally different.

The main function of business intelligence solutions is to improve historic business reporting to get answers to clearly defined questions through traditional queries. For decision intelligence technologies, a broad range of decision making tools are used to extract data insights that business intelligence may not be able to obtain.

Predictive analytics are an essential part of decision intelligence, with the these systems using data sets that the business already possesses to predict future trends. In practice, business intelligence is typically more descriptive and let users know what happened, with decision intelligence informing users what could happen in the future.

For staff who use business intelligence-based solutions, they will need to view a number of dashboards and spend time analysing this information, whereas decision intelligence does this automatically and offers a plan of action for users.

In organisations that are relatively simple and do not contain many business departments, business intelligence platforms can offer value. However, such solutions are not often suited for quick-moving business decisions, as business intelligence is best used on historic data.

Decision intelligence has become extremely popular with organisations who want to take advantage of automation tools and analytics solutions to gain data-driven insights. In addition, decision intelligence can help reduce the complexity of data analytics by using natural language programming to translate queries.

No matter which process you use used, both areable to provide much-needed benefits to businesses. In recognition of the power of decision intelligence, analyst firm Gartner predicts that by next year, a third of large enterprises will use it in some capacity.

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Written by Thu 12 Jan 2023

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