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StarHub set to make history with multi-cloud transformation

Written by Wed 18 Jan 2023

StarHub, a Singapore telecommunications company, is embarking on a world’s first by transforming its network into a unique low-latency multi-cloud architecture. The Cloud Infinity project aims to boost deliverability, scalability, and performance.

Multi-cloud architectures enable organisations to reduce vendor lock-in to enhance flexibility, expand the choice of cloud platforms, and allow for co-developed platforms and solutions.

“Maximising agility, Cloud Infinity will serve as a cradle of innovation for our enterprise and consumer businesses, allowing us to deliver the market’s most unique, meaningful, and enriching products and services with speed and reliability,” said Ayush Sharma, Chief Technology Officer at StarHub.

StarHub will collaborate with AWS, Google Cloud, NAVER, and Nokia to develop the ultra-low latency services and enable the telecommunications company to launch cloud and entertainment applications that can be hosted in edge data centres.

Priscilla Chong, Country Manager for AWS Singapore, is confident that the Cloud Infinity initiative will accelerate innovation, unify data, and leverage analytics to offer more personalised content for customers.

Transforming to a multi-cloud architecture is also expected to deliver significant cost savings and sustainable business growth for StarHub.

“Cloud-native networks will allow StarHub to become even more agile and innovative in anticipating and responding to customer needs,” said Karan Bajwa, Vice President for Asia Pacific at Google Cloud.

A new frontier for StarHub

The Cloud Infinity project will lay the groundwork for many upcoming services for StarHub, including a cloud-brokerage marketplace known as Cloud-X where sovereign cloud services and custom-built cloud networks can be offered to government agencies and enterprises who rely on strong security, data privacy and control.

On a consumer level, StarHub will explore how Cloud Infinity can integrate Metaverse-like services, augmented reality, and holographic overlays for greater customer engagement.

Raghav Sahgal, President of Cloud and Network Services at Nokia, said: “Cloud Infinity really captures the moment for our industry. It will smooth the transition to a new world of customer experience, leveraging Nokia’s cloud architecture to deploy as-a-service operational and delivery models.”

This could be a fantastic opportunity for StarHub to monetise their mobile and fixed broadband services for enterprises, while delivering new digital experiences.

“It is meaningful to introduce various solutions by combining the experiences and technologies of StarHub. We will continue to actively develop services and to promote cooperation in order to secure global competitiveness beyond Southeast Asia,” said Park Weon-gi, the CEO of NAVER Cloud.

Cloud Infinity essentially builds upon an initial investment of up to S$40 million that will advance the company’s DARE+ five-year growth programme. Since 2021, the programme has aimed to strengthen cost rationalisation for StarHub and prime it for sustainable long-term business growth.

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Written by Wed 18 Jan 2023

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