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Samsung, Google, YouTube, Netflix, Shopee top YouGov Best Brand Rankings

Written by Fri 25 Nov 2022

Samsung, Google, YouTube, Netflix, and Shopee are the top five brands in the world according to the latest YouGov Best Brand Rankings 2022.

The brands were ranked based on their overall health, which was calculated by taking the average Impression, Quality, Value, Satisfaction, Recommend and Reputation scores voted by consumers.

Samsung took the global top spot away from Google who ranked number on in the YouGov Best Brand Rankings 2021.

Globally, the top ten brands included Samsung, Google, YouTube, Netflix, Shopee, WhatsApp, Toyota, Colgate, Mercedes-Benz, and Lidl.

However, looking at individual markets tell a different story. Let’s take a look at the countries and regions where Techerati and CloserStill Media welcome visitors to a variety of shows.

The top ten brands in France

Consumers in France show preference to largely French-based brands from a mix of different industries.

  1. Doliprane
  2. Samsung
  3. Doctolib
  4. Nintendo
  5. Decathlon
  6. Cristaline
  7. Leroy Merlin
  8. Google
  9. Michelin
  10. Le Petit Marseillais

The most improved brands in France feature technology companies and jewelry brands.

  1. Samsung Galaxy Tab
  2. Android
  3. Orange
  4. Histoire d’Or
  5. iPhone
  6. Krys
  7. Free
  8. Xiaomi
  9. Pandora
  10. Optic 2000

The top ten brands in Germany

Similar to France, consumers in Germany hold a preference for local brands from a variety of industries.

  1. PayPal
  2. dm
  3. Lego
  4. Bosch
  5. Samsung
  6. DHL
  7. Nivea
  8. Haribo
  9. Ravensburger
  10. Miele

Germany’s top improvers include many technology companies from outside the country.

  1. Outlook
  2. Booking.com
  3. iPhone
  4. WhatsApp
  5. Disney+
  6. Samsung
  7. Shop Apotheke
  8. HP
  9. CHECK24 Reisen
  10. De’Longhi

The top ten brands in Singapore

In the Little Red Dot, consumers are drawn to a mix of local and internationally-based brands, largely focusing on digital and tourism industries. Despite its global dominance, Samsung did not appear in Singapore’s rankings.

  1. Singapore Airlines
  2. Shopee
  3. Uniqlo
  4. Google
  5. WhatsApp
  6. Changi Airport
  7. FairPrice
  8. Gardens by the Bay
  9. Channel News Asia
  10. YouTube

The top improved brands in Singapore include technology companies and local brands.

  1. Go-Jek
  2. Disney+
  3. Samyang
  4. TikTok
  5. Scoot
  6. Singapore Post
  8. iPhone
  9. Pocky
  10. SIMBA

The top ten brands in Thailand

Consumers in Thailand show a heavy liking for technology brands.

  1. YouTube
  2. Facebook
  3. Shopee
  4. Google
  5. Line
  6. KFC
  7. Nike
  8. Toyota
  9. Lazada
  10. 7-Eleven

Thailand’s most improved brands include dairy products and locally-based brands.

  1. Dutchmill
  2. TikTok
  3. Line Man
  4. Thai Airways
  5. dtac (Postpaid)
  6. Tivoli
  7. Oral-B
  8. iPhone
  9. Xiaomi
  10. Mini Big C

The top ten brands in the UK

Consumers in the UK appear to have a preference for high street retailers… and chocolate.

  1. Marks & Spencer
  2. Samsung
  3. IKEA
  4. Cadbury
  5. Netflix
  6. John Lewis
  7. Boots
  8. Sony
  9. Visa
  10. Lindt

The most improved brands in the UK feature media and household appliance companies.

  1. Disney+
  2. Tesco Clubcard
  3. BBC
  4. Vue
  5. Odeon
  6. MoneySavingExpert
  7. Booking.com
  8. All 4
  9. Shark
  10. Habitat

The top ten brands in the US

Consumers in the United States rank a number of healthcare and cleaning products in their top ten… and chocolate.

  2. Dawn
  3. St. Jude Children’s Research Hospital
  4. Dove
  5. Clorox
  6. Samsung
  7. Hershey’s
  8. M&M’s
  9. Amazon
  10. Lowe’s

The most improved brands in the US largely include healthcare brands.

  1. HBO Max
  2. Nature Made
  3. CeraVe
  4. Nature’s Bounty
  5. GoodRx
  7. DICK’S Sporting Goods
  8. Vaseline
  9. Lipton
  10. Google

Written by Fri 25 Nov 2022

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