Samsung, Google, YouTube, Netflix, Shopee top YouGov Best Brand Rankings
Written by Stuart Crowley Fri 25 Nov 2022

Samsung, Google, YouTube, Netflix, and Shopee are the top five brands in the world according to the latest YouGov Best Brand Rankings 2022.
The brands were ranked based on their overall health, which was calculated by taking the average Impression, Quality, Value, Satisfaction, Recommend and Reputation scores voted by consumers.
Samsung took the global top spot away from Google who ranked number on in the YouGov Best Brand Rankings 2021.
Globally, the top ten brands included Samsung, Google, YouTube, Netflix, Shopee, WhatsApp, Toyota, Colgate, Mercedes-Benz, and Lidl.
However, looking at individual markets tell a different story. Let’s take a look at the countries and regions where Techerati and CloserStill Media welcome visitors to a variety of shows.
The top ten brands in France
Consumers in France show preference to largely French-based brands from a mix of different industries.
- Doliprane
- Samsung
- Doctolib
- Nintendo
- Decathlon
- Cristaline
- Leroy Merlin
- Michelin
- Le Petit Marseillais
The most improved brands in France feature technology companies and jewelry brands.
- Samsung Galaxy Tab
- Android
- Orange
- Histoire d’Or
- iPhone
- Krys
- Free
- Xiaomi
- Pandora
- Optic 2000
The top ten brands in Germany
Similar to France, consumers in Germany hold a preference for local brands from a variety of industries.
- PayPal
- dm
- Lego
- Bosch
- Samsung
- DHL
- Nivea
- Haribo
- Ravensburger
- Miele
Germany’s top improvers include many technology companies from outside the country.
- Outlook
- Booking.com
- iPhone
- Disney+
- Samsung
- Shop Apotheke
- HP
- CHECK24 Reisen
- De’Longhi
The top ten brands in Singapore
In the Little Red Dot, consumers are drawn to a mix of local and internationally-based brands, largely focusing on digital and tourism industries. Despite its global dominance, Samsung did not appear in Singapore’s rankings.
- Singapore Airlines
- Shopee
- Uniqlo
- Changi Airport
- FairPrice
- Gardens by the Bay
- Channel News Asia
- YouTube
The top improved brands in Singapore include technology companies and local brands.
- Go-Jek
- Disney+
- Samyang
- TikTok
- Scoot
- Singapore Post
- DON DON DONKI
- iPhone
- Pocky
- SIMBA
The top ten brands in Thailand
Consumers in Thailand show a heavy liking for technology brands.
- YouTube
- Shopee
- Line
- KFC
- Nike
- Toyota
- Lazada
- 7-Eleven
Thailand’s most improved brands include dairy products and locally-based brands.
- Dutchmill
- TikTok
- Line Man
- Thai Airways
- dtac (Postpaid)
- Tivoli
- Oral-B
- iPhone
- Xiaomi
- Mini Big C
The top ten brands in the UK
Consumers in the UK appear to have a preference for high street retailers… and chocolate.
- Marks & Spencer
- Samsung
- IKEA
- Cadbury
- Netflix
- John Lewis
- Boots
- Sony
- Visa
- Lindt
The most improved brands in the UK feature media and household appliance companies.
- Disney+
- Tesco Clubcard
- BBC
- Vue
- Odeon
- MoneySavingExpert
- Booking.com
- All 4
- Shark
- Habitat
The top ten brands in the US
Consumers in the United States rank a number of healthcare and cleaning products in their top ten… and chocolate.
- BAND-AID
- Dawn
- St. Jude Children’s Research Hospital
- Dove
- Clorox
- Samsung
- Hershey’s
- M&M’s
- Amazon
- Lowe’s
The most improved brands in the US largely include healthcare brands.
- HBO Max
- Nature Made
- CeraVe
- Nature’s Bounty
- GoodRx
- SKETCHERS
- DICK’S Sporting Goods
- Vaseline
- Lipton
Written by Stuart Crowley Fri 25 Nov 2022