Rockwell Automation acquires CUBIC, broadening access to data centre solutions

Rockwell Automation, the world’s largest industrial automation and digital transformation company, has completed its acquisition of CUBIC, a Danish company specialising in modular systems for constructing electrical panels.

The deal is expected to broaden Rockwell’s market access in renewable energy and data centre solutions.

“We are excited to welcome the CUBIC team with their expertise in structural design, power systems, and global standards to Rockwell,” said Bob Buttermore, Vice President and General Manager of Rockwell’s Power Control Business.

Combining CUBIC’s flexible systems with Rockwell’s intelligent devices is expected to achieve faster time to market, broader plant-wide applications for intelligent motor control, and generate smart data to increase sustainability and productivity.

“The combined portfolio will be compelling to new customers and partners in hybrid and process industries,” said Jacob Moller Knudsen, CEO of CUBIC.

CUBIC, which is expected to report more than $75m in sales in 2022, will be reported as part of Rockwell’s Power Control Business in the Intelligent Devices operating segment.

Using CUBIC’s established partner model, Rockwell intends to expand its network for intelligent motor control offerings in Asia, Europe, and Latin America.

Based in Wisconsin, United States, Rockwell employs 25,000 people and owns brands, including Allen-Bradley, FactoryTalk software and LifecycleIQ Services. The Fortune 500 company reported global sales of $7 billion in 2021.

The price of acquisition has not been disclosed.