McDonald’s Corporation has announced ambitious targets focusing on the integration of advanced cloud technology. As part of its Accelerating the Arches strategy, the fast food giant aims to connect thousands of its restaurants worldwide with Google Cloud technology.
This initiative, set to begin in 2024, is designed to enhance operations and improve the experience for both customers and crew members.
Chris Kempczinski, McDonald’s President and CEO, said: “The McDonald’s System has demonstrated exceptional execution of our Accelerating the Arches strategy and is delivering tremendous results across our key growth pillars.”
Kempczinski emphasised the role of modernised values and the M-C-D growth pillars, with an additional focus on Development, in achieving these outcomes.
The M-C-D growth pillars stand for Marketing; Commitment to the Core; and Double Down on the 3Ds: Delivery, Digital, and Drive Thru.
Cloudy With a Chance of Burgers
The partnership with Google Cloud marks a significant technological leap for McDonald’s, aiming to accelerate automation innovation from equipment manufacturers.
This advancement will empower restaurant general managers to quickly identify and implement solutions to reduce business disruptions, streamline operations, and enhance the overall dining experience.
Sundar Pichai, CEO of Google and Alphabet, shared his enthusiasm for the collaboration: “The restaurant industry is already benefiting from these advances, and we are excited to see how McDonald’s will use our generative AI, cloud, and edge computing tools to improve their iconic dining experience for their employees and their customers all over the world.”
McDonald’s is also set to deploy a new, universal software platform across all its customer and restaurant digital interfaces, including the mobile app, loyalty programs, and in-store kiosks, starting in 2024.
This bespoke operating system is designed to enable faster innovation rollouts, reduce complexity, and offer a more consistent and stable customer experience across the globe.
The integration of cloud technology is expected to facilitate enhanced data sharing, allowing McDonald’s to accelerate customised AI solutions. This large-scale data collection will enable the company to better understand global patterns and nuances, leading to more informed decisions and automated solutions to improve restaurant operations.
This strategic focus on cloud technology is part of McDonald’s broader commitment to modernising its operations and enhancing customer and crew experiences worldwide, positioning the company for significant growth and innovation in the coming years.
“Over the past decade, we have evolved our business model significantly, enabling us to allocate the majority of our resources to the areas of the business with the greatest stability, returns, and opportunity for growth. It is clear that our Accelerating the Arches strategy has delivered exceptional results and we are operating from a position of strength,” said Ian Borden, Global Chief Financial Officer of McDonald’s.