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Game, Set, Match for sustainable tech at Australian Open

Written by 3 days ago

Tennis fans and players are being empowered to enjoy a more sustainable, immersive, and accessible Australian Open through digital innovations delivered by Infosys.

As part of a Digital Innovation Partnership between Infosys and Tennis Australia, the 2023 tournament will include new experiences to shape the Australian Open’s future vision.

“Working with Infosys over the past five years has enabled us to set new benchmarks in fan engagement using digital technologies. We are also going deeper and wider in our journey this year with truly meaningful use of technology for climate action,” said Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director.

Serving up climate action at Australian Open

With an aim to reach net-zero emissions by 2040 and increase data transparency, Infosys developed Engage – a prototype digital platform that tracks and visualises emission reduction performance.

The Infosys Fan Zone at Melbourne Park is also certified as climate active, with its entire carbon footprint offset and the structure recycled.

“We remain committed to making the Australian Open a global standard for a digitally-enabled sport that is inspiring, engaging, inclusive and sustainable,” added Tiley.

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Acing the tennis experience

Infosys is also enhancing its artificial intelligence capabilities to deliver video insights for pre-game analysis and post-match reviews by players, coaches, and media.

The Player’s Portal includes a Get into the Zone feature, which plays video montages of the player’s previous exceptional performances to put them in a winning mindset before the match. Another feature shows the statistical playing tendencies of their opponents to help players strategise.

“Through detailed journey mapping of how fans, players, coaches and partners engage in the AO, our teams continually identify opportunities to innovate across digital and physical touchpoints with a focus on entertainment, sustainability and accessibility,” said Andrew Groth, Executive Vice President Infosys and Region Head of Infosys Australia and New Zealand.

Fans will also be given more chance to stay engaged throughout the tournament with immersive insights on Match Center 2.0 that can be accessed via the Australian Open website or mobile app. The platform provides a new win predictor, AI commentary, and simplified game data.

Coaching the next generation of digital leaders

Infosys and Tennis Australia are providing access to digital learning to students from metropolitan Melbourne and regional Victoria through a customised version of Infosys Springboard. The nurture programme will focus on skills such as inclusion, leadership, technology, and design thinking.

“Our journey continues in 2023, through engaging fans in new digital experiences, engaging players through digital coaching and better preparing young leaders through digital learning tools,” concluded Groth.

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Written by 3 days ago

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