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Coca-Cola signs £880M Microsoft deal for cloud and AI services

Written by Thu 25 Apr 2024

Image Credit: Reuters

Microsoft has announced that Coca-Cola has signed a £880 million ($1.1 billion) five-year deal to use its cloud computing and artificial intelligence (AI) services.

Microsoft and Coca-Cola have agreed to collaboratively explore Azure OpenAI, a service powered by technology from OpenAI, a Microsoft-backed startup and the creator of ChatGPT. 

This collaboration aims to enable users to develop chatbots and other AI services within Microsoft’s Azure cloud computing platform. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity.

“Our expanded partnership with Microsoft is an important next chapter in Coca-Cola’s journey toward a digital-first enterprise powered by emerging technologies,” said Neeraj Tolmare, Senior Vice President and Global Chief Information Officer at The Coca-Cola Company. 

Coca-Cola has migrated its applications to Microsoft Azure. The company is also analysing the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve user experiences, streamline operations, foster innovation, gain a competitive advantage, boost efficiency, and uncover new growth opportunities.

Microsoft did not disclose the specific financial breakdown of the deal, including the allocation between AI and cloud services.

President and Chief Financial Officer at the Coca-Cola Company, John Murphy, said the new agreement shows the company’s commitment to ongoing digital transformation.

“Our partnership with Microsoft has grown exponentially, from the £200 million ($250 million) agreement we initially announced in 2020 to £880 million ($1.1 billion) today,” said Murphy.

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Written by Thu 25 Apr 2024

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