Bitrise raises $60M to help developers keep up with mobile DevOps

Mobile DevOps firm, Bitrise, has raised $60 million in a Series C funding round led by Insight Partners. Founded in 2014 to support developers in their goal of bringing apps to market faster, Bitrise will use this new funding to help address the intense pressure faced by mobile developers to build more advanced apps quickly and effectively.

Current investors, including Partech, Open Ocean Y Combinator and H14, joined Insight Partners in this round, to bring the total funding Bitrise has raised to almost $100M.

According to Barnabas Birmacher, CEO and co-founder of Bitrise, only an extremely small fraction of mobile companies currently have the tools needed to ensure long-term profitability, due to the way mobile operations are staffed and organised.

“Success is skewed in favor of companies with the largest talent pools and budgets, rather than defined by creativity, customer centricity, and excellent user experiences,” says Birmacher.

“Our Series C will enable us to continue to deliver on the mission we’ve had since day one: to make mobile success about prioritising creativity and end users, rather than mastering complex tooling that constantly breaks down,” he adds.

More than 6,000 businesses around the world, including Rakuten, BOSE, Virgin Mobile, Grindr and Marks & Spencer, use Bitrise’s technology to streamline their mobile operations and unify their workflows under a single platform.

One of the key selling points of Bitrise is its ability to improve the way mobile production operations work and help eliminate countless hours of wasted productivity. Developers use Bitrise to introduce automation into their traditionally manual practices, as well as to help reduce the length of release cycles. Instead of focusing on low priority tasks that can be automated, developers can now spend more of their time on essential operations.