Mark Howley, CEO, Starcom UK and COO, Publicis Media, previews his appearance on the Agency CEO panel at Technology for Marketing 2019
Technology for Marketing 2019 is nearly here and one of the most hotly-awaited sessions is the advertising agency CEO keynote panel, being held on day one at 11.35am.
Joining the panel is Mark Howley, CEO, Starcom UK and COO, Publicis Media. Having worked in media and advertising for his entire career, mainly in strategy and planner roles, technology is by far the greatest change that Mark has witnessed so far.
“It has changed how we consume media, how we buy, and indeed human behaviours,” he says. “As CEO of Starcom (the Human Experience Company), understanding how technology is changing behaviours is fundamental to what we do. At our recent ‘Future Tensions in Retail’ event the whole premise was that media, shopping, e-commerce and entertainment are all now intertwined and blended, this is the effect of technology.”
Starcom UK looks after some of the world’s largest and most iconic brands, running everything from communications strategy to data, content and commerce strategy.
“We look after all aspects of search and digital marketing, and we plan and buy media space. My role is to join that up as one coherent, seamless experience and service for our clients,” Mark adds.