And what would you say are the most imminent challenges?
To be able to confront the challenges that 2021 brings, we need to apply a cycle of answer, recuperation and reimagination. The time has come to apply everything already learned in order to rethink the future, not only at company level, but also as a country, to reimagine Spain through the possibilities that the cloud offers us.
In general terms, how does Microsoft project the future of the cloud market?
At Microsoft we visualise a future that inevitably passes via the application we refer to as Tech Intensity. This technological force begins by taking on the most advanced and innovating technologies so that, in the second phase, the very organisations are capable of generating their own digital capacities. As soon as we have overcome these two obstacles, the third step consists in building solid partner relationships to help the potential of these new digital competences, based on technologies such as AI, IoT or Mixed Reality, among others.
And how do you think this Tech Intensity can be introduced to the domestic market?
This Technological Intensity will only be possible if it is able to overcome the Organization Culture barrier, which will contribute to increase innovation and competitivity seeing that they will be capable of attracting new talent to give answers to the current demands of customers and society.
Madrid is positioned as a potential digital hub for Southern Europe thanks to recent ads like the one about the future opening of a Data Region. Is Spain a strategic enclave to propel your cloud strategy?
Of course it is. This new Data Region Centre allows us to continue rolling out the cloud implementation in Spain and we will be capable of reimagining new scenarios in which technology helps to better the customer experience and boosts talent to generate new products and services that differentiate us as a country.
What implications can the opening of this new Data Region centre have in the corporate grid and, therefore in the Spanish economy?
I suppose that of great opportunity. It will give us the necessary scale to offer the applications to all users, where they are, maintaining the data home and supplying customers a wide range of options regarding regulatory compliance.
Low latency, security and a guaranteed bandwidth will be useful to create new situations around technologies 5G, Edge Computing and Industry 4.0, what examples do we have?
One of the areas that will take most advantage of the benefits of 5G and Edge Computing, apart from the industrial sector, is the health service. A good example of this is the experience of IVIRMA, the leading experts in Assisted Reproduction Technology, who have tools such as Azure and HoloLens services to make medical data more understandable. The predictive maintenance in the industry is also a key situation. Examples like the one we shared recently about Ferroli, is very characteristic. And another very relevant situation is the entertainment and immersive television. We have become accustomed to personalisation and 5G will make it possible.
Finally, what tech innovation projects are you working on at a national level?
We have many examples in various areas. At Microsoft we have developed a complete and valid proposal to accompany the organisations in their digital transformation no matter what their needs or goals may be. A digital transformation that also offers us the opportunity to face global challenges that we have as a society, in areas like health, mobility and sustainability.