Latest XR Opinions

Get ready to strap on those VR goggles, the promised promise of VR is finally here, writes Jorge Gaspar Do you remember the promise of virtual reality? Oculus Rift made headlines years ago by releasing a VR headset that was priced at $600 (£477) after the company raised more than $2.5 million (£2.5m) in funds... Read More

AR and VR applications will creep into our everyday lives as part of the fabric of our customer experience, writes Daryn Mason The best customer experiences are often ambient; they just happen without you noticing.  To get this right, organisations need to focus on personalisation and effortless execution. And they need to do this at... Read More