Latest Technology for Marketing Opinions

Web browser Brave is leading the fight against surveillance capitalism

“Everyone is being heavily surveilled and profiled,” warns Dr Johnny Ryan, Chief Policy Officer at Brave, a new privacy-focused web browser. “Information about what you’re reading, watching and listening to online is being broadcast out to hundreds of thousands of companies; this happens hundreds of billions of times a day, everywhere.” It is, in Ryan’s words, “the biggest date breach that we’ve ever experienced.”

Although awareness of tech companies’ data gathering has grown in recent years – especially with the 2018 introduction of GDPR – many consumers still struggle to know what’s happening with their data and who they can trust with it. Ryan – who will deliver a keynote at the Cloud Expo Europe Main Stage this March – says Brave is the answer to this problem.

How can brands improve customer experience with marketing technology?

David Coombs is Head of Strategic Services at Cheil UK where he oversees creative technology and data output. Following his talk “Welcome to the smart(ish) home” at ad:tech London 2019, he tells us about trends in marketing technology & which brands are delivering the best customer experience. Where do you see opportunities for improving the… Read More

The 2019 lowdown: What happened at Technology for Marketing this year?

Propeller’s Will Parrott details the key takeaways from Technology for Marketing 2019, including retailers’ ‘tech backlash’, upcoming adtech regulation, the requirements for talent in technology, and the Love Island panel featuring Islander Curtis Pritchard. With 15,000+ delegates, 250+ exhibitors, 350+ speakers and 200+ hours of content, the co-located event series Technology for Marketing, eCommerce Expo… Read More

TFM 2019: Helen Gorman on Customer Experience
Helen Gorman is Head of Consultancy at OysterCatchers. She is a strategic and creative blue-chip marketing and business leader with a strong legacy of commercial and creative success with P&L responsibility. She has worked at GSK, Britvic and last year headed up a digital transformation programme for the Post Office. On September 26th at Technology... Read More

ad:tech 2019: The challenge of connecting marketing, service and tech siloes
Paul Frampton is delivering his ad:tech keynote speech September 25 and appearing on the panel 'Should marketers take artificial intelligence seriously?' at 1.15 pm the same day Paul Frampton is a man in a hurry. He has just taken the role of European President at performance marketing agency Control v Exposed and he is giving... Read More

TFM 2019: What agency CEOs are prioritising in 2019

Technology for Marketing 2019 is nearly here and one of the most hotly-awaited sessions is the Advertising Agency CEO keynote panel, held on day one at 11.35am.

Joining the panel is Mark Howley, CEO, Starcom UK and COO, Publicis Media. Having worked in media and advertising for his entire career, mainly in strategy and planner roles, technology is by far the greatest change that Mark has witnessed so far.

Customer First Live: The Dangers of Taking Your Customer for Granted

Renowned internationally as one of the world’s leading experts on customer experience, consumer behaviour, multichannel operations and e-commerce, Martin Newman is a passionate advocate for customer-centric transformation. This year, he founded the Customer First Group to help drive this transformation with consumer-facing brands.

As part of the business’s launch, a new interactive event – Customer First Live – will enjoy its debut alongside industry favourites eCommerce Expo and Technology for Marketing at London Olympia this September.

TFM 2019: “Take control of the technology, rather than let it control you.” A conversation with Jane Piper, organisational ps...

Sam Tidmarsh sits down with TFM 2019 speaker Jane Piper, author of the bestselling book Focus in the Age of Distraction, to discuss the impact of technology on marketers’ working and non-working lives, well-being and happiness.

TFM 2019: How Bacardi uses data to top up the bottom line

To transform Bacardi into something sellable in upmarket Cuban taverns, founder Facundo Bacardí Masso had to “tame” the sugary spirit by filtering it through charcoal and ageing it in white oaked barrels. Fast forward to the age of data, and Bacardi has returned to its origins, taming and refining its data supplies to enable better decision making across the company.

TFM 2019: Branding, Gen Z & Data — A conversation with award winning record producer & Downing Street advisor Kevin Tewis...

Kevin Tewis-Allen kicked off his glittering career photographing international pop group Five Star. A few years later, he was appearing behind the camera himself, hitting #7 in the charts with his first hit record. Despite the long and “soul-destroying” hours, over his musical career Kevin built up a catalogue of 13 top ten hits and 7 number one singles and was awarded BBC Radio One Producer of the Decade 1990-2000 by DJ firebrand Pete Tong.

It turns out that knowing “what makes an audience go crazy in a nightclub” is not too different from the marketing concept of understanding the needs and wants of your customers, profitably. In fact for Kevin the fundamentals of “creating the product from scratch and being commercially successful” aligned with the cadence of his production days – the difference was simply academic.

ad:tech 2019: Guinness — Looking back to look forward

That’s a question that will be discussed at this year’s Technology For Marketing event in Olympia, London. Addressing this session will be Niall McKee, head of Guinness Stout Europe, Diageo.

“We will be talking about what has enabled Guinness as a brand to live for the last 260 years and why we believe it is just the start of the journey.’’

The future of car ownership with Singapore’s first Netflix for Cars

Would you pay a monthly fee for a service that allowed you to hop from car-to-car on a monthly basis without having to worry about maintenance and road tax?

Singapore’s Carro, Southeast Asia’s largest automotive marketplace, reckons there is ample appetite in the city-state, so much, in fact, that the company launched its “Netflix for Cars” in March this year.